Impact of social capital on decision to start new ventures with the mediating role of cognitive bias (The Case of: faculty of Entrepreneurship students, University of Tehran)

Document Type : Research/Original/Regular

Authors

1 Assistant Professor, Faculty of Management & Accounting, University of Shahid Beheshti, Tehran, Iran

2 Associate Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

3 Ph.D. Student, University of Tehran, Iran

Abstract

According to emphasize entrepreneurship literature on social capital and cognitive biases independently, this research seeks to combine two streams of research with sociologist approach; solely emphasize on the role of social capital to decision to start a new venture and cognitive approach; merely to explain the role of cognitive biases in this field, is. Therefore, the purpose of this study is to fill in the gaps about the role of social capital on cognitive biases and decision to start new ventures, using social cognitive theory. The research data from 203 student’s faculty of Entrepreneurship, University of Tehran collecting Stratified random manner, and based on structural equation modeling with LISREL software was tested. Indirect effects were tested using the bootstrap method. The main tool used in this research to data collection is questionnaire. This study in term of purpose applied, and in terms of method quantitative and descriptive - correlation. The findings suggest that social capital on the decision of students to start new ventures direct and positive impact. As well as social capital through the mediation of cognitive biases indirectly affected the decision of students to start new ventures.
 

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Main Subjects

References

 
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Social Capital Management
Volume 3, Issue 3
October 2016
Pages 321-346

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