An Analysis of the Position and Level of Social Responsibility in Tourism Industry (Case: Yazd Cultural Heritage Organization)

Document Type : Research/Original/Regular

Authors

1 Assistant Professor, College of Farabi, University of Tehran, Qom, Iran

2 Assistant Professor, Science and Arts University, Yazd, Iran

3 M.Sc. Student, Science and Art University, Yazd, Iran

Abstract

The importance of social responsibility is rising and has found a great role in tourism industry. One of the reasons for growing development of the tourism industry in different societies is the importance of this industry in the global economy. Therefore, allocation of resources in this field is not considered as cost, but investment to gain competitive advantage. The purpose of this article is to investigate the level and importance of social responsibility of Tourism Organization and Yazd Cultural Heritage as governmental institutions in tourism sector. Collecting data is based on questionnaire. 300 questionnaires were distributed among tourism activists and experts in Yazd in this research. Content validity of the questionnaire was verified by using the convergent and divergent validity of PLS ​​and by Cronbach's alpha, the validity of the questionnaire was confirmed. The current research is descriptive and has a survey method. Data were analyzed by structural equation modeling approach based on partial least squares method using Smart PLS and SPSS software. The results show that the concept of social responsibility in the tourism industry can accelerate the growth of this industry. However, social responsibility in the organization has not been introduced and discussed as a strategy.

Keywords

Main Subjects

References

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Social Capital Management
Volume 4, Issue 3
October 2017
Pages 333-351

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