Investigating the effect of the pretend consumption on social capital; explaining the mediating role of perceived injustice

Document Type : Research/Original/Regular

Authors

Department of Business Management, Faculty of Management and Economics, Lorestan University, Khorramabad

10.22059/jscm.2023.367037.2452

Abstract

Perceived injustice is one of the social harms that is considered as a reducing element of social capital. Perceived injustice through the drivers of social justice reduction, such as affluenza and pretend consumption, will reduce social capital. This research is based on a practical purpose and in terms of method, it is a descriptive survey. The statistical population of the research is the citizens of Khorram Abad city, which at the 95% confidence level, the sample size is equal to 384 people, and they were selected by available sampling method. In the current research, a questionnaire was used to collect information, the validity and reliability of which was confirmed by content validity method and Cronbach's alpha. Structural equation modeling method and PLS software have been used to test hypotheses and analyze data. The results of the data show that the affluenza (pretentious consumption) has a positive and significant effect on social capital both directly and through the mediating variable of perceived injustice. Therefore, as a general conclusion, it should be stated that the phenomenon of affluenza and pretend consumption causes perceived injustice and in this way will weaken social capital.

Keywords

Main Subjects

Social Capital Management

Articles in Press, Accepted Manuscript
Available Online from 18 December 2023

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