Foresight in the Development of Blood Donation Culture in Iranian Society: The Important Role of social Capital

Document Type : Research/Original/Regular

Authors

Department of Management, Payame Noor University (PNU), Tehran, Iran

10.22059/jscm.2023.363808.2438

Abstract

With the ever-increasing demand for blood resources worldwide, there is a great need to ensure a safe and adequate supply of blood products, and recruiting and retaining blood donors remains one of the primary challenges for blood transfusion agencies. The main objective of this research is to investigate the future development of blood donation culture in Iranian society, emphasizing the the role of social capital. This research is classified as applied in purpose and employs a mixed-methods approach. The statistical population comprises 10 experts of the blood transfusion organization. Purposive sampling method was used to select participants. Fuzzy Delphi and Micmac analysis were used for data analysis. The findings indicate that social capital is the most influential factor in blood donation. Moreover, among the various factors, philanthropy and public education were identified as the top priorities for effectiveness. The results obtained from the effects analysis showed that social capital had the largest direct and indirect effects. Philanthropy and public education also received the highest scores for direct and indirect dependence among other criteria. To address the impending shortage of blood donors in the coming decades, the blood transfusion organization must maintain the number of donors at a level commensurate with social needs by creating a culture and training that promotes voluntary donation.

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References

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Social Capital Management
Volume 11, Issue 3
October 2024
Pages 287-299

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