Analyzing the effect of second-order social capital on green exploitative and exploratory innovation

Document Type : Research/Original/Regular

Authors

1 Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran

2 Urmia Education and Research Department, Niro Research Institute, Urmia, Iran

10.22059/jscm.2024.370812.2485

Abstract

The goal of the current research is to analyze the impact of second-order social capital on green innovation with the moderating role of governance ambidexterity in the focal companies of processing industries in the agricultural sector of West Azarbaijan Province. This research tries to explain the key problem of the research with a developmental-applicative approach and in a survey-type descriptive manner. Two field and library methods have been used to collect data. The statistical population of the present study includes focal companies in the field of processing industries in the agricultural sector in West Azerbaijan Province. Among the 650 companies of transformation industries of the province, 200 companies have the characteristics of focal and at the same time green innovation, and 152 companies participated in the final sample. The research questionnaire is standard and its validity and reliability have been tested again to increase confidence. The research data shows the confirmation of 7 hypotheses out of 12 research hypotheses and confirms the role of second order social capital of customers and suppliers on green innovation. The moderating role of contractual governance in relationships is rejected, but the moderating role of relational governance is confirmed based on statistical results. Findings indicate that indirect social capital from customers and suppliers or second-order social capital has a significant effect on exploitative and exploratory green innovation. Also findings of the research, emphasize the balanced and combined use of contractual and relational governance in relation to customers and suppliers in order to achieve green innovation.

Keywords

Main Subjects

Social Capital Management

Articles in Press, Accepted Manuscript
Available Online from 23 April 2024

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