Document Type : Research/Original/Regular
Authors
1
Full Professor, Department of Management, Faculty of Economics and Management, Lorestan University, Khorram Abad, Lorestan, Iran vahdati.h@lu.ac.ir
2
Ph.D in Public Administration - Organizational Behavior, Faculty of Economics and Management, Lorestan University, Khorram Abad, Lorestan, Iran jalali.mo@fc.lu.ac.ir
10.22059/jscm.2025.398712.2609
Abstract
Artificial intelligence plays an increasing role in information dissemination, however, its effects on social structures such as social capital and volunteering behaviors remain unknown. Therefore, the present study aimed to investigate the effect of artificial intelligence on organizational citizenship behavior, with the mediating role of social capital. This study was philosophically positivist, with a quantitative approach and a cross-sectional design, and data were collected using a researcher-made questionnaire. The statistical population included employees of the Imam Khomeini Relief Committee of Kurdistan Province, from whom 220 people were selected using Cohen and stratified random sampling methods. The reliability and validity of the measurement models were confirmed with standard criteria including factor loadings, composite reliability, Cronbach's alpha, content validity (CVR and CVI for 8 experts), convergent validity (AVE), and divergent validity (HTMT). Data analysis using partial least squares structural equation modeling (PLS-SEM) showed that social capital plays a partial mediating role in the relationship between AI and organizational citizenship behavior. In addition, the results of analysis of variance (ANOVA) revealed significant differences in the means of the research constructs based on demographic variables such as work experience, age, employment type, organizational position, and education level. By simultaneously examining these variables in a non-Western cultural context (Iran), this study makes a significant contribution to the existing literature and fills the research gap in previous studies that have mainly focused on Western cultures.
Keywords
Main Subjects