نقش سرمایۀ اجتماعی سازمانی در اثرگذاری استفاده از رسانه‌های اجتماعی در کار بر التزام شغلی و هویت‌یابی سازمانی

نوع مقاله : پژوهشی

نویسندگان

1 استادیار، گروه مدیریت بازرگانی، دانشکدة مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران

2 کارشناس‌ارشد، مدیریت بازرگانی، دانشکدة مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران

چکیده

استفاده از رسانه‏های اجتماعی در محیط کار تأثیرات مختلفی بر نگرش‏ها و رفتارهای کارکنان داشته است. بنابراین، مطالعة پیامدها و فرایند تأثیرگذاری رسانه‏های اجتماعی از اهمیت زیادی برخوردار است. هدف تحقیق حاضر بررسی تأثیر استفاده از رسانه‏های اجتماعی در محیط کار بر التزام شغلی و هویت‏یابی سازمانی کارکنان بود که نقش میانجی سرمایۀ اجتماعی سازمانی نیز مورد بررسی قرار گرفت. این تحقیق از نوع تحقیقات توصیفی و همبستگی و به لحاظ هدف یک تحقیق کاربردی است. جامعۀ آماری تحقیق شامل کارشناسان کسب‌وکار الکترونیکی شرکت دیجی‌کالا به تعداد 410 نفر بود که نمونه‏ای شامل 200 نفر از آن‌ها به روش تصادفی ساده انتخاب شد. داده‏های مورد نیاز به وسیلة پرسشنامه جمع‏آوری شد و بر اساس روش مدل‏یابی معادلات ساختاری و با استفاده از روش حداقل مربعات جزئی مورد تحلیل قرار گرفت. یافته‏های تحقیق نشان داد استفاده از رسانه‏های اجتماعی  تأثیر مثبت و معنادار بر سرمایۀ اجتماعی سازمانی، التزام شغلی، و هویت‏یابی سازمانی دارد. همچنین مشخص شد استفاده از رسانه‏های اجتماعی در محل کار از طریق تأثیر بر سرمایۀ اجتماعی سازمانی بر التزام شغلی و هویت‏یابی سازمانی کارکنان تأثیرگذار است.
 

کلیدواژه‌ها

موضوعات


امجد زبردست، محمد؛ کلثوم کهریزی؛ کمال خالق‏پناه (1396). «رابطة بین هویت سازمانی و انگیزش شغلی اعضای هیئت‌علمی با نقش میانجی سرمایۀ اجتماعی»، جامعه‏شناسی نهادهای اجتماعی، 4(10)، ص 139 ـ 160.
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